Free Market Research

You can pay many thousands of dollars or you can get FREE market research with This site gives you access to Free Market Research provided in an integrated and easy to use format.

Free Market ResearchMarket research includes the collection of information using both primary and secondary sources. To conduct primary research you will need to interview the target people of interest (qualitative research) or use field surveys to collect information. Many times you can gain deep insights into customers, business opportunities, markets, and more using data that already exists. This data and information is called Secondary Market Research. The website has a wealth of information collected from authoritative government sources that can be used.

Whether you are preparing to launch a new business, expanding into new goegraphic areas, or evaluating some new product, service or feature, there is a large amount of data available from federal and state government agencies that you can use to gain deeper insights and understanding. has painstakingly reviewed the available information from a wide variety of government agencies and pulled that information together for you. This resource is available to you to use, free of charge.

You can use data as the beginning to many market research projects as either the starting point of primary market research, the main source of secondary data, or to augment your other research. Additionally, the census type and other data that is available on can be used to properly balance (sample balance) your primary research. A wealth of secondary research data is available here in easy-to-read charts and narrative text. What's more, this public information is available for nearly every location in the United States including cities, states, zip codes, counties, and even countries. There is data on topics as diverse as demographics, local economic performance, real estate, healthcare and education.

Free Market Research

  1. Find Your Customers using Free Market Research
  2. When you are launching a business, expanding your business, or adding a product or service, you should have a detailed understanding of the type or types of customers that are most likely to buy your product or use your services. As a new business, you would need to estimate who you think your ideal customer would be. Some of this type of research can be obtained by studying the demographic and other information avaialble on If you already have been in business and are expanding in some way then you would base the review on your understanding of your customers.

  3. Understand Your Market Area using Free Market Research
  4. What is the optimal location for your business? Based on the types of customers that are most likely to purchase your product or service, you should develop a better understanding of the areas where your business operates or where it will operate. can be used to identify geographic areas such as cities, towns, counties, zip codes and even smaller areas that are defined by the Census Bureau as Census Designated Places (CDP).

  5. Calculate Market Demand using Free Market Research
  6. Its important to understand the traffic that a new business can expect in any given geographic area. But how do you do this? By starting with an understanding of who your customer is, (see customer profile) you can find locations with that type of person. Free Market has a wealth of information not just on demographics such as age, race, gender, ethnicity and more but also information on an area's healthcare coverage, economic conditions, educational attainment and more. These types of factors are essential to estimating the demand for your product or service in a geographic area. What's more, the data is presented in easy to understand graphs that include data comparisons to other locations as well as aggregate benchmarks such as the metropolitan area and state average.

  7. Identify Optimal locations with Free Market Research
  8. Locating a business can be one of the most important decisions an entrepreneur can make. This one decision can be the factor that determines success or failure. Its important to understand the market area where you will be opening your new business BEFORE you locate in that place. You can use to access a very detailed set of information about any area of the United States. This information includes economic factors as well demographics and other information about potential customers.

  9. Use Sample Balancing using Free Market Research
  10. When conducting primary research, it’s important that the data collected is representative of the actual population you are studying. What this means is that if you collect data you need it to be representative of the people you are trying to understand in terms of the proportion of different types of people in the area of study.Free Market Research

    As an example, if you were going to conduct a political poll for the area where you live (maybe for someone running for mayor) you might conduct a survey or stop people on the street and ask them who they intend to vote for. As a very simple example, let's assume you do this and end up with responses from 60 men and 40 women. Now with and for the area you are covering you know that the actual percentage of men to women is 48% men and 52% women. Therefore you know that your poll will not reflect what might happen at the polls. (Of course it's much more complicated than this because you'd need to include models of voter turnout/likelihood to vote, etc.)

    In order to "balance the sample" you will need to use the actual percent of the population to more accurately reflect what will truly happen in the vote. Fortunately, you can get this type of data very easily from In fact, you can get into much more detail than just gender and leverage the wealth of data available such as race, employment status, education attainment level, and much, much more.

Market Research With In Summary

As described, can be an excellent source of free market research data and information that you can use. Additionally, this data can be an invaluable source of data and key facts to use in developing primary market research for interviews or surveys. Finally, the fact-based data on is essential for balancing primary market research data that you might collect from a survey or interviews in order to make the data better reflect your customer and market potential.

Good luck!

Do you have any questions about using for free market research? Let us know!


Related pages

population redding californiabelmont estates harrisonburg vacity of tavares floridarice canyon elementarypopulation of tybee island gazip code 75287joplin missouri populationboca raton fl demographicsdemographics of harrisburg pacanadian kingfisherbreakout evansvillelake havasu populationzip code 78669population of gadsden alzip 93065ludington mi populationwylie tx populationnew diggings widel mar demographicsmesquite hospital nevadajackson wyoming populationzip code 60505wenham major20003 zip codedestin populationroseau populationgw bulluck elementary schoolpopulation of sarasota flpopulation of ashland kentuckypopulation palm beach countycarteret hospital ncskagit county homes for rentsr butler high school huntsville alwest palm beach demographicsmontgomery county general hospital15650 zip codebowling green ky population 2014pound town wisconsinnorristown townshipzip code 60091rother elementary redding cacities near fort campbellpopulation of cerespreschools in apple valley ca61356 zip codewhat is the population of wake county ncnacogdoches demographicstuscaloosa al populationchantilly va demographicsgainesville georgia populationprivate schools in marin countyhoggetowne middle schoolarlington classics academy arlington txypsilanti michigan populationpopulation dallas ft worthmt healthy preparatory academy and fitness02445 zip codenorth edgecombe high schoolhawthorne elementary school teaneck njzip code 33180beaumont tx high schoolswhat county is bakersfield california85283 zip codemadison middle school madison mississippielyria populationparson elementary school las vegaspopulation of odessa texasspringboro ohio population20112 zip codeblaker kinser junior high schoolcolumbus censuszip code 05468palm beach florida demographicsmadera population